About me.

Senior Graphic Designer with expertise in branding and digital illustration.

I am a professional and passionate graphic designer with over 25 years’ experience creating successful, engaging brand-led designs and solutions for print and digital outputs. As an established senior designer, I can confidently work independently or within creative teams, creating, nurturing and defining brands of all sizes and across a range of industries.

I have gained experience in senior roles, working with, and managing in-house design teams. I enjoy focusing on visual thinking and storytelling, creating and talking to personas, to better understand the target audience to deliver impactful and meaningful designs through unique visuals.

I specialise in branding, layout design, and digital illustration. My work reflects a passion for clean, memorable aesthetics and a commitment to exceeding clients’ expectations.

Most importantly, I love what I do.

I live and breathe design. Every waking moment, I absorb design, be it from following designers on Instagram, reading and collecting design magazine and journals, or just walking down the street.

I love good design and loathe bad design. I have visited thousands of exhibitions around the world, both in famous and lesser-known art galleries and museums.

I am a DJ, a keen record collector and music lover. I enjoy the simple pleasures of food and drink, walking and cycling with friends. I love travel and have visited six continents.

Every year, I set myself a cycling challenge and have cycled the length of the UK in both directions, cycled London to Amsterdam, London to Paris and various other multi-day challenges.